Another reason is that if you're using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link. However, we don't recommend using too many images for links in your site's navigation when text links could serve the same purpose. Lastly, optimizing your image filenames and alt text makes it easier for image search projects like Google Image Search to better understand your images.
Medium is one of my go-to platforms for marketing my content and provides another authority-site domain that gives you the versatility of link-dropping the way that you normally would through any blog post on a CMS like WordPress. Leverage Medium to create intuitive content marketing posts that also link back to your primary posts on your site or blog.
Great post, your knowledge and innovative approach never fails to amaze me! This is certainly the first time I’ve heard someone suggest the Wikipedia dead link technique. It’s great that you’re getting people to think outside of the box. Pages like reddit are great for getting keywords and can also be used for link building although this can be difficult to get right. Even if you don’t succeed at using it to link build it’s still a really valuable platform for getting useful information. Thanks!
My company has been working on a large link building project. We’ve already performed extensive keyword research and link analysis and now we’re considering executing an email outreach campaign. However, all the content we’ve created up until this point is geared more towards our target audience as opposed to the key influencers of our target audience. Do you think it would be worth it to try to build backlinks to our existing content or are we better off creating new content that directly appeals to the influencers of our target audience?
Btw, I was always under the impression that digg and delicious were dying but I’m really mistaken. Your(and Jason’s) thinking is foolproof though. If these guys are already curating content, there’s no reason they wouldn’t want to do more of just that! Seo has become a lot of chasing and pestering…it’s good of you to remind us that there are people out there just waiting to share stuff, too.:)
Getting more website visitors does not happen overnight. It takes some effort but we’ve eliminated the hard part for you: knowing what to do in the first place. By using Google My Business and the other safe channels listed above, you can get the right visitors coming to your site and more importantly, more of those visitors converting into customers.
Great article, Brian. Like that you’re finally talking about Domain Authority (DA). It’s essential to make skyscraper technique work as well. Also, a great pointer on comments as I have personally seen articles perform well because of comments. Do you recommend closing the comments as well a few days after the article is published? Kinda like Copyblogger does now.
If you are using Responsive Web Design, use meta name="viewport" tag to tell the browser how to adjust the content. If you use Dynamic Serving, use the Vary HTTP header to signal your changes depending on the user-agent. If you are using separate URLs, signal the relationship between two URLs by tag with rel="canonical" and rel="alternate" elements.
Good stuff Brian! One thing I like to do for Step #9 is use Search Console as a guide to improving my content. If I write an article about “green widgets” but Search Console says it’s getting a lot of impressions and clicks for “blue-green widgets” then I’ll try to use that info to make my article more relevant and useful for those readers. That alone is a great way to continually update your content to reflect your “momentum” in Google. Thanks for the updated guide!