Great content. Although I disagree with ‘the best times to post’ section. It is important to understand your audience. For example, if your brand/business is in high school, there will be low engagement until 2-5 when they are out of school. I highly suggest using instagram analytics (a subsidiary of facebook analytics) which gives you all of the details on when your followers are active. https://www.facebook.com/help/788388387972460
Backlinks. If content is king, then backlinks are queen. Remember, it's not about which site has the most links, but who has the most quality links pointing back to their website. Build backlinks by submitting monthly or bi-monthly press releases on any exciting company, and contacting popular blogs in your niche to see how you can work together to get a backlink from their website. Create the best possible product site you can, so people talking about the products you sell will link back. Try creating graphics or newsworthy content that will influence bloggers and news websites to link that content.
It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.
This way, when you do drive traffic, you know where that traffic is coming from. Otherwise, you're left in the dark. For example, if you do some content marketing on Quora.com or Medium.com, you could use the campaign source as simply Quora or Medium and the campaign medium as content_marketing and the term as the term you're working to rank for. Get the picture? Then, you'll see all the beautiful results directly in Google Analytics and you'll know specifically where your traffic came from.
SEO often involves improving the quality of the content, ensuring that it is rich in relevant keywords and organizing it by using subheads, bullet points, and bold and italic characters. SEO also ensures that the site’s HTML is optimized such that a search engine can determine what is on the page and display it as a search result in relevant searches. These standards involve the use of metadata, including the title tag and meta description. Cross linking within the website is also important.
Social media. The algorithms have truly changed since social media first emerged. Many content websites are community-oriented -- Digg began allowing users to vote which stories make the front page, and YouTube factors views and user ratings into their front page rankings. Therefore, e-commerce stores must establish a strong social media presence on sites like Facebook , Pinterest, Twitter, etc. These social media sites send search engines signals of influence and authority.
Good stuff Brian! One thing I like to do for Step #9 is use Search Console as a guide to improving my content. If I write an article about “green widgets” but Search Console says it’s getting a lot of impressions and clicks for “blue-green widgets” then I’ll try to use that info to make my article more relevant and useful for those readers. That alone is a great way to continually update your content to reflect your “momentum” in Google. Thanks for the updated guide!
Commenting on blog posts written by industry experts with lots of followers can bring your website a lot of traffic. When you post a comment (most) blogs allow you to leave a link back to your site for other readers to check out – as long as you leave an insightful comment you WILL get traffic from your blog comments. Make sure you comment as quickly as possible when new blog posts go up. The higher in the comments you are the more clicks you’ll get. I have Google Reader setup to alert me when new blog posts are made on the industry blogs I follow and I comment immediately to lock in my first place spot.
WOW. I consider myself a total newbie to SEO, but I’ve been working on my Squarespace site for my small business for about 3 years and have read dozens of articles on how to improve SEO. So far, this has been the MOST USEFUL and information-packed resource I’ve found so far. I’m honestly shocked that this is free to access. I haven’t even completely consumed this content yet (I’ve bookmarked it to come back to!) but I’ve already made some significant changes to my SEO strategy, including adding a couple of infographics to blog posts, changing my internal and external linking habits, editing meta descriptions, and a bunch more. Thanks for all the time and passion you’ve out into this.
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