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The goal of SEO is to get a web page high search engine ranking. The better a web page's search engine optimization, the higher a ranking it will achieve in search result listings. (Note that SEO is not the only factor that determines search engine page ranks.) This is especially critical because most people who use search engines only look at the first page or two of the search results, so for a page to get high traffic from a search engine, it has to be listed on those first two pages, and the higher the rank, the closer a page is to the number one listing, the better.  And whatever your web page's rank is, you want your website to be listed before your competitor's websites if your business is selling products or services over the internet.

“In conclusion, this research illuminates how content characteristics shape whether it becomes viral. When attempting to generate word of mouth, marketers often try targeting “influentials,” or opinion leaders (i.e., some small set of special people who, whether through having more social ties or being more persuasive, theoretically have more influence than others). Although this approach is pervasive,recent research has cast doubt on its value (Bakshy et al. 2011; Watts 2007) and suggests that it is far from cost effective. Rather than targeting “special” people, the current research suggests that it may be more beneficial to focus on crafting contagious content. By considering how psychological processes shape social transmission, it is possible to gain deeper insight into collective outcomes, such as what becomes viral.”
Search engines use complex mathematical algorithms to interpret which websites a user seeks. In this diagram, if each bubble represents a website, programs sometimes called spiders examine which sites link to which other sites, with arrows representing these links. Websites getting more inbound links, or stronger links, are presumed to be more important and what the user is searching for. In this example, since website B is the recipient of numerous inbound links, it ranks more highly in a web search. And the links "carry through", such that website C, even though it only has one inbound link, has an inbound link from a highly popular site (B) while site E does not. Note: Percentages are rounded.
Social media. The algorithms have truly changed since social media first emerged. Many content websites are community-oriented -- Digg began allowing users to vote which stories make the front page, and YouTube factors views and user ratings into their front page rankings. Therefore, e-commerce stores must establish a strong social media presence on sites like Facebook , Pinterest, Twitter, etc. These social media sites send search engines signals of influence and authority.
Ever heard of Maslow's hierarchy of needs? It's a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging). The theory is that you can't achieve the needs at the top without ensuring the more fundamental needs are met first. Love doesn't matter if you don't have food.

This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising (try our Smart Ads Creator!) are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

Brian, I recently found your blog by following OKDork.com. Just want to say you’re really amazing with the content you put out here. It’s so helpful, especially for someone like me who is just starting out. I’m currently writing posts for a blog I plan to launch later this year. I think my niche is a little too broad and I have to figure out how to narrow it down. I essentially want to write about my current journey of overcoming my fears to start accomplishing the dreams i have for blogging, business, and travel. In doing so, I will share the best tips, tools, and tactics I can find, as well as what worked, what didn’t and why.
Yahoo!'s Pay-Per-Plick (PPC) Program shows paid ads at the top and right of the results pages. websites that show up here bid on keyword phrases and pay Yahoo!® a small fee each time the ad is clicked on. The more you bid per phrase the higher your ad will appear on the results page. Yahoo! PPC is a great way to help drive traffic quickly to your website. You can set a daily budget. When you max out your budget, Yahoo! will pull your ad for the remainder of the day.
If your social media profiles contain a link to your website, then you’ve turned your engagement into another channel for website traffic. Just be sure to engage moderately and in a sincere way, and avoid including links to your website in your comments—lest you appear spammy and hurt your online and business reputation. Increased traffic should not be the goal of your engagement, but rather a secondary result.

Fortunately, Google puts more weight on the anchor text of external links anyway. So as long as some of your external links have your target anchors, you’re probably OK with a “Home” button. In fact, I’ve ranked homepages with a “Home” anchor text nav button for some seriously competitive terms. So it’s not a make-or-break ranking signal by any means.
Match the message of your PPC and paid ads to your Unique Value Proposition and website experience - If a visitor clicks an ad for a free estimate and the site doesn't match that expectation, chances are they will bounce out. Ads need to match the offerings of your site - not just be outfit with random but popular keywords. Make sure that all things related to your site from the color schemes to the pictures, ads, copy and forms fit the same message. Mixed messages make customers feel lost and like they stumbled on the wrong page.
A quick search for “SEO ranking factors” will give you all of these answers and myriad others. There is a lot of information out there. And the reality is, while there are likely hundreds of variables working together to determine final placement, much of what is suggested is guesswork. And certainly, not all ranking factors are relevant to every business.
Influencer marketing is a great way to get your message out to millions of people without having your own large audience. You can leverage influencers on Twitter, Instagram and any number of other social networks. Find people who are entrenched in your niche or industry and reach out to them. This won't be cheap, but it could potentially bring you droves of customers and sales in the near term.
Inclusion in Google's search results is free and easy; you don't even need to submit your site to Google. Google is a fully automated search engine that uses web crawlers to explore the web constantly, looking for sites to add to our index. In fact, the vast majority of sites listed in our results aren't manually submitted for inclusion, but found and added automatically when we crawl the web. Learn how Google discovers, crawls, and serves web pages.3
Bloggers are now a days working on to get more and bring more visitors to their website. Getting more visitors and readers is the key to success. But if you really want to bring more visitors to your website then you surely need to apply good methods. Today in this blog post I will provide you some of my tips that I use to bring more visitors to my website and I hope that it will also help you to get more visitors to your website.
Influencers: Government Contracting Officers, Other GovCon (Government Contracting) consultants, Sellers of professional services for small businesses (certain CPAs, bonding companies, financial institutions, contract attorneys), large contracting firms (who need to hire small business subcontractors), Union/trade organizations, Construction and Engineering trade publications
So many great tips! There are a couple of things I’ve implemented recently to try and boost traffic. One is to make a pdf version of my post that people can download. It’s a great way to build a list:) Another way is to make a podcast out of my post. I can then take a snippet of it and place it on my Facebook page as well as syndicate it. As far as video I’ve started to create a video with just a few key points from the post. The suggestion about going back to past articles is a tip I am definitely going to use especially since long-form content is so important. Thanks!
Hello Brian, really such an informative article and is more meaningful as you provided screen shots. I have noticed that articles with images bring more value to understand the things. I have just started my career in this industry and thus keep looking for some good articles/blogs that are meaningful and help me to implement tips in my work apart from my seniors instructions. I guess this was I can prove them about my caliber 🙂
Brian, I recently found your blog by following OKDork.com. Just want to say you’re really amazing with the content you put out here. It’s so helpful, especially for someone like me who is just starting out. I’m currently writing posts for a blog I plan to launch later this year. I think my niche is a little too broad and I have to figure out how to narrow it down. I essentially want to write about my current journey of overcoming my fears to start accomplishing the dreams i have for blogging, business, and travel. In doing so, I will share the best tips, tools, and tactics I can find, as well as what worked, what didn’t and why.
Search engines attempt to rank results for a given search based on their relevance to the topic, and the quality and reliability a site is judged to have. Google, the world’s most popular search engine, uses an ever-evolving algorithm that aims to evaluate sites in the way that a human reader would. This means that a key part of SEO involves ensuring that the website is a unique and relevant resource for readers.
Make Call to Actions a value to your audience and keep them simple - We have all seen the fill-in and submit forms on sites that tend to end in an endless cycle of junk email and eventual un-subscription. People are becoming more and more weary of giving out their personal information so if you want a visitor to give something to you, offer them something in return. Maybe you offer a special, one-time coupon or access to information and education. With an offer of some sort of perceived value, visitors will feel more mutual about the transaction and may be more likely to convert to customers in the long run. Also, stick to name and email at the most for fill-in forms. While it is nice to have a lot of information about leads, giving out too much information can be a big turn-off for visitors.
YouTube is a great resource for driving free organic traffic to your website. Maybe it's because Google loves YouTube, and considering that it's the second most popular search engine in the world, gaining exposure on YouTube could be huge. Create useful tutorials and videos that add an immense amount of value and be sure to link to your content through the description.
YouTube is a great resource for driving free organic traffic to your website. Maybe it's because Google loves YouTube, and considering that it's the second most popular search engine in the world, gaining exposure on YouTube could be huge. Create useful tutorials and videos that add an immense amount of value and be sure to link to your content through the description. 
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